The Polar Bear Pitching is a pitching competition, which gathers startups from around the world to Oulu, an innovative city in Northern Finland. The entrepreneurs have to give their pitches while standing waist deep in ice cold water on a stage carved in the frozen Baltic Sea.

Our alumnus Mario Rueda, MSc in Management '09, is one of the founders of the project Book a Street Artist and accepted the freezing challenge of pitching in an ice pool to create awareness for the project.